Beyond Meat Share Price Explained: BYND Stock Trading

Beyond Meat Inc. is one of the most popular plant-based companies worldwide, and its stock is a viable option for traders and investors interested in the plant-based food market.
This article explores Beyond Meat's business model, segments, key developments, and how to trade BYND rising and falling prices.

Main Points:

• Beyond Meat Inc. is a food tech company producing meat alternatives from plants.
• Beyond Meat is headquartered in California, USA, and has facilities and distribution centres in Europe, the Middle East, and Africa.
• Beyond Meat (BYND) was founded in 2009 and became a publicly traded company on the NASDAQ stock exchange in 2019.
• Traders can buy and sell Beyond Meat through share CFDs on platforms like Plus500.

What Is Beyond Meat Inc.?

Beyond Meat, Inc., is a pioneering food tech firm in the plant-based meat industry. It specialises in creating innovative meat alternatives free from antibiotics, hormonal additives, GMO crops, or cholesterol. These products are designed to replicate the taste and texture of traditional meats like beef and pork.

The company's main offices are located in El Segundo, California, United States. It also has manufacturing facilities in the United States, the Netherlands, and China and a distribution network across the US, Europe, the Middle East, and Africa.

Beyond Meat offers consumers a plant-based alternative to animal meat with the goal of disrupting the $1.4 trillion global meat market. The company claims that plant-based meat is a sustainable protein that will contribute to solving critical global issues such as human welfare, environmental degradation, resource consumption, and animal liberation. However, the company was criticised by environmental advocates in 2023 due to non-disclosure of its total carbon footprint.

Beyond Meat Business Segment

Beyond Meat operates in two primary business segments, each focused on bringing plant-based products to a wide audience:

• Retail Distribution: Beyond Meat offers its signature plant-based meat products in the meat sections of major retail chains like KFC, Albertsons, Starbucks (SBUX), and Whole Foods Market. In 2018, the company expanded its product reach by acquiring two retail partners, Publix and Sprouts markets.


• Restaurant and Foodservice Channels: Beyond Meat's flagship products, the Beyond Burger and Beyond Sausages, are available at approximately 12,000 restaurant and foodservice locations, including BurgerFi, Bareburger, Carl's Jr., Del Taco, TGI Fridays, and A&W Canada.

History and Key Milestones

Beyond Meat was founded in 2009 by Ethan Brown, who built on the meatless protein technology developed by University of Missouri professors Dr. Fu-Hung Hsieh and Dr. Harold Huff.

In 2012, Beyond Meat hit the market with its first offering, Beyond Chicken Strips (originally called "Chicken-Free Strips"), at Whole Foods.

The company expanded into plant-based pork offerings after the launch of Beyond Beef Crumbles in 2014.

Following the company's rebrand in September 2018 from Savage River, Inc. to Beyond Meat, Inc., the company went public on the NASDAQ the following year with a market valuation of $3.8 billion.

Beyond Meat was the first plant-based food tech company to go public. At the time, its IPO was the most successful of any large-cap US company in the last twenty years.

By 2020, Beyond Meat expanded its market reach by launching an e-commerce platform, allowing consumers to purchase products directly from the company.

Market data as of 2024, indicates that Beyond Meat is the second most recognised plant-based protein brand in the US and is among the top ten in Germany.

The Plant-Based Meat Industry

The market for meat substitutes is popular among a wide range of consumers, including vegetarians, vegans, those following religious dietary restrictions, and individuals who simply want to reduce their meat intake. In 2023, the US market for meat substitutes reached about 106,000 tons in volume, with younger consumers being more likely to regularly include these products in their diets than older ones.
The global plant-based meat market is on track to generate $24.77 billion in revenue by 2030, up from $7.17 billion in 2023. This represents a compound annual growth rate (CAGR) of 19.4%.

Beyond Meat's Financial and Stock Market Performance

Beyond Meat went public on the Nasdaq Global Select Market in July 2018 with an initial public offering (IPO) priced at $25 per share. The all-time high of BYND was recorded at $239.71 on July 26, 2019.

BYND declined by -50.81% in 2023. As of August 2024, Beyond Meat stock had declined −28.20% year to date. It has a market capitalisation of $423.7 million, outstanding shares of 64.88 million, and a public float of $60.74 million. The company also recorded a negative earnings per share (EPS) of -$4.87 in 2024.

Factors Affecting Beyond Meat's Stock Performance

• Consumer Demand: Interest in plant-based products and the demand across retail and foodservice sectors significantly impact sales.
• Pricing: The cost of Beyond Meat products relative to animal proteins, especially during inflationary periods, can influence consumer behaviour.
• Public Perception: The company's stock performance is also affected by public views on the health benefits and quality of plant-based meats, including the impact of misinformation.
• Competition: The intensity of competition within the plant-based food market requires Beyond Meat to differentiate its products and maintain market share.
• Financial Management: Beyond Meat's ability to handle financial challenges, including managing cash flow and debt play a key role in its ongoing viability.

How to Trade Beyond Meat Inc. Share CFDs

'BYND' is the ticker symbol for Beyond Meat on the NASDAQ. The company's share CFDs can be traded on online CFD trading platforms like Plus500.

Traders can speculate on Beyond Meat's stock price without owning shares by trading contracts for differences (CFDs). CFDs allow you to profit or lose from the difference between your entry and exit prices by opening a buy or sell position on Beyond Meat shares.

With CFDs, you can use leverage to potentially increase your profits with less capital. However, leverage can also lead to significant financial losses.

Trading Hours for Beyond Meat Inc. (BYND) Share CFDs

You can monitor the share price movement of Beyond Meat Inc. on the Plus500 platform. Beyond Meat Inc. share CFD is also available for trading on the Plus500 WebTrader platform from Monday at 3:30 PM CET to Friday at 10:00 PM CET.

*Please note that trading platform hours may vary depending on the individual operator.

Steps to Buy and Sell BYND Share CFDs with Plus500

To trade Beyond Meat share CFDs with Plus500, follow these steps:

1. Open a real or demo trading account on the Plus500 platform.
2. Determine your preferred trading style: day trading, swing trading, or position trading.
3. Locate the Beyond Meat CFD (BYND) within the Plus500 platform.
4. Conduct a thorough analysis of BYND's price chart, fundamental factors, and industry news.
5. Make a trading decision to go long (buy) or short (sell) BYND.
6. Specify the number of shares in the CFD order, as well as stop-loss and take-profit levels.
7. Execute the trade and monitor its performance.

What Are Beyond Meat Alternatives?

Despite steady meat consumption in the U.S., there has been significant growth in demand for meat alternatives. While Beyond Meat is the leading company solely focused on plant-based meat alternatives, it competes in a highly competitive market.

Beyond Meat competes against major players in the traditional animal-protein industry, such as Cargill Inc., Hormel Corp (HRL), JBS SA, Tyson Foods Inc. (TSN), and WH Group LTD. It also competes with plant-based protein companies such as Boca Burger, Field Roast, Gardein, Impossible Foods Inc., and Morningstar Farms.

Conclusion

Beyond Meat Inc.'s position as a leader in the plant-based food industry offers unique opportunities for investors. Understanding the factors that influence Beyond Meat's stock valuation—such as market trends, consumer behaviour, and the company's financial performance—is crucial for traders looking to capitalise on potential trading opportunities and can manage inherent risks.

If you're interested in trading Beyond Meat shares, explore CFDs on Plus500.